Who are Boohoo?

We started in 2006 and haven't stopped smashing it since. A global brand that doesn't sleep, we're 24/7 and always bringing something new with over 100 new products dropping on the daily, bringing you the latest looks for less.

boohoo recognises individuality. We see you. We embrace it. We make fashion accessible and fun. boohoo is for girls. All girls.

Our Philosophy

Our philosophy's pretty simple: we don't take fashion or life too seriously.

From over 4 million fans on social and an online magazine, we're the dress you need at the weekend, and the LOL moments you need when you're down.

Your style is what makes you, YOU. Be yourself
with boohoo, we've got style for #allgirls

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Our Charity Strategy

We all know that it's better to give than to receive, that's why we've set up boohoo's charity programme to raise money and awareness for causes close to our hearts.

This was through sample sales, coffee mornings and our Pendleside charity shop takeover!

But we always wanna do more. We're working really closely with Teenage Cancer Trust as well as more local initiatives to make a real difference to the lives of people around us and across the globe.


was born
We began printed campaigns
Our first TV ad aired
We went international, launching in Australia and the US
We hit 1 mil followers on Facebook
We opened our London office
We floated on the stock market and became a PLC
We launched boohooPLUS
We launched our app
boohooFIT was launched
We took a bite outta the Big Apple and opened an office in NYC
We got 1 mil followers on Instagram
We hit 1,000 employees

got a shiny new site
We launched our new online blog: The Fix
We launched boohooKIDS
boohoo turned 10

joined the boohoo family
We launched boohooPremium

joined the boohoo family
boohooBeauty launched