• Cotton-rich knit - the high cotton content keeps it breathable and soft against the skin, making it genuinely comfortable to wear from morning through to last orders.
• Classic V-neck with a neat ribbed trim that sits flat and holds its shape wash after wash.
• Regular fit through the chest and shoulders with a straight hem that skims the waist without pulling or bunching.
• Fine-gauge knit construction means it sits close to the body without feeling restrictive - light enough to layer, substantial enough to wear on its own.
• Ribbed cuffs and hem give the jumper a clean, finished edge that keeps it looking put-together without any effort.

The cotton-rich knit has a softness you notice straight away - no scratchiness at the neck, no stiffness through the arms. It drapes naturally and moves with you rather than against you. The V-neck opens things up just enough to wear a crew-neck tee underneath, which is exactly how the model has it here - a white tee peeking out adds a bit of contrast and stops the look feeling too one-note. Pair it with dark-wash jeans and clean trainers for a weekend that covers the farmers' market, a family lunch, or a casual afternoon at the pub without needing to change. For something slightly sharper, it sits well over a collared shirt with chinos. The regular fit means it works across builds without compromising the clean lines - broad shoulders won't strain it, and it won't swamp a leaner frame either. A proper no-fuss staple that earns its place in the wardrobe.